Under the Microscope – Spotlighting Materials & Nanoscience

Under the Microscope - Spotlighting Materials & Nanoscience - Featured

Title: Under the Microscope – Spotlighting Materials & Nanoscience
When: Tuesday, July 09, 2024, 12:00
Place: Department of Theoretical Condensed Matter Physics, Faculty of Sciences, Module 5, Seminar Room (5th Floor)
Speaker: Dr. Pranoti Kshirsagar, The Science Talk, Germany.

“Under the Microscope,” hosted by Dr. Pranoti Kshirsagar, is a unique podcast that ventures deep into the realms of materials and nanoscience. It aims to demystify complex scientific topics by engaging with leading experts and making foundational science accessible and engaging to a broad audience. The podcast features a series of 30-minute episodes where guests discuss their research, career journeys, and their personal and professional insights into the science world. Each episode is crafted to intrigue and educate, utilizing platforms like Spotify, Apple Podcasts, and YouTube to maximize reach. Engagement metrics from these platforms provide a quantitative backbone for evaluating impact. “Under the Microscope” has attracted over 250,000 views from listeners in more than 90 countries. The project is supported by a robust community of over 10,000 followers across various social media platforms, with consistent engagement reflected in an average of 1,000 daily views. These figures highlight the podcast’s extensive reach and its significant contribution to increasing public engagement with science. The podcast illustrates the potent role of digital media in science communication, particularly in making discovery science relatable to non-specialists. The use of emotional engagement and storytelling emerges as a powerful strategy to ignite curiosity and joy among listeners, thereby fostering a deeper appreciation of science. “Under the Microscope” exemplifies a successful model for communicating complex scientific ideas in an understandable and appealing manner. It stands as a testament to the power of media in transforming public engagement with science, encouraging other educators and communicators to adopt similar approaches for broader impact.

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